Hallmark TV Channel, which describes itself as “the country’s leading destination for quality family entertainment” has announced that they are going all-in on ‘LGBT storylines, characters and actors” according to a statement made on Twitter. This after years of producing heterosexual-exclusive content.
According to Out Magazine
The company is in “active negotiations” and will reveal “more details soon,” a representative from the Hallmark Channel announced that some of the movies included in its annual “Countdown to Christmas” and “Miracles of Christmas” holiday programming will include LGBTQ+ characters, actors, and storylines.
Hallmark has been met with pushback in recent months from progressive media sources when it was announced that none of its titles in its 2020-2021 slate of holiday films would include homosexual themes or characters. The Channel up to this point has been robustly and exclusively featured straight couples, with nary a gay romance to be seen.
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