The most-watched event of the year, the Superbowl will feature a commercial with something never seen in the Superbowl before: Drag queens.
“RuPaul’s Drag Race” drag queens alumni Kim Chi and Miz Cracker will appear in a commercial for the hummus brand Sabra during Superbowl breaks.
Chief marketing officer for Sabra, Jason Levine, said in a statement: “We’re bringing a diverse group of personalities to the table and demonstrating just how incredibly versatile, relevant and relatable hummus is today. We think we’ve got something for everyone.”
Bob Witek, a marketing specialist that focuses on reaching LGBTQ audiences called the ad “revolutionary.”
“For queer audiences, it is an art form and an ‘outsiders’ language. Reaching the Super Bowl means taking our language into every home in the nation and millions around the world.” Witek told NBC News.
Witek spoke about the ad potentially reaching 100 million people saying: “The Super Bowl is the ultimate test, when you can take chances like this and realize that the fear of drag is nothing people imagined it to be. It’s us telling our own joke about ourselves, with a sense of humor and authenticity … with luck, everyone laughs with us.”
A 15-second teaser for the ad can be watched here:
A CALL TO ACTION
Bringing you discernment news and commentary from a biblical, polemical perspective means it is tough out there on social media. We’re constantly getting kneecapped and constrained by tech companies who find our fidelity to the scripture and pursuit of truth to be intolerable, resulting in our reach being severely throttled.
For this reason, we ask you please consider supporting us a few different ways. The first, by liking and following our new Facebook page, our home where we share new posts and interact with our members. The second, by following and retweeting our Twitter page. The third, by signing up for our newsletter below.
And last, through direct support. You can catch our free weekly episodes of the Polemics Report by subscribing at BTWN. If you like what you hear and desire to hear more, you can get the VIP full-length version for only $5.95 per month on Patreon. Also, you get other freebies for additional monthly pledges.
Subscribe to us on Patreon here and support our ministry.
Stay informed. Subscribe Today.
When you subscribe, please add firstname.lastname@example.org to your contacts to ensure that your newsletter doesn’t go into your spam folder.
Enter your email address below…