Skittles is going monochrome on all their candies, selling limited-edition packs of colorless confectionaries for Pride month, with part of the proceeds going to GLADD (the Gay & Lesbian Alliance Against Defamation )
Skittles are already rainbow-colored, and so while other brands will be virtue-signaling by slapping a rainbow on their products to get internet points from the “LGBTQQIP2SAA community,” Skittles will be doing the same by removing theirs.
The candy brand has done similar marketing for Pride month in the past, as they announced in their Instagram post with a particularly perverse sentence” “During PRIDE only #OneRainbow matters. That’s why we are giving up our rainbow to show support for the LGBTQ+ community!”
Gladd president Sarah Kate Ellis, the recipient of the proceeds, said in a statement of thanks “The funding that GLAAD receives from the Skittles Pride Packs will support our news and campaigns program, which tells culture-changing stories of LGBTQ+ people and issues across the media year-round… This year when many LGBTQ+ people will be unable to gather at large Pride events, it’s so important that brands, notables, and other allies find authentic and creative ways to show that they stand with our community.”