“Too often in the past we have focused on what we should not have carried in the store. We will focus on what we should carry.” [Eye-roll]
If the past few years is a demonstration of Lifeway “focusing” on what they should not sell, then we ought to all worry now that they’re going to stop focusing on it. Can you even imagine?
Rainer went on to explain that he wants to push Lifeway-created resources in their retail division (good plan, because the stuff is usually pretty good). Unfortunately, selling Bibles in the left hand doesn’t amend selling crack in the right.
Rainer began his speech by numbering the hundred-thousand or so Bibles sent overseas. One only has to wonder how that compares to the number of prosperity gospel books they’ve sold.