Marketing Psychology and American Cults: Examining the Retention Practices of Scientology, Mormonism, and the Watch Tower
Religious Marketing in a Land of Opportunity Before British journalist Christopher Hitchens would ever become known as one of the “Four Horseman”[1] of the New Atheism movement, he was an award-winning, widely-read, globe-trotting journalist. In a 1997 interview with The Progressive, the well-traveled Hitchens was asked why he chose to make his home in the … Read more