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Marketing Psychology and American Cults: Examining the Retention Practices of Scientology, Mormonism, and the Watch Tower

Religious Marketing in a Land of Opportunity Before British journalist Christopher Hitchens would ever become known as one of the “Four Horseman”[1] of the New Atheism movement, he was an award-winning, widely-read, globe-trotting journalist.  In a 1997 interview with The Progressive, the well-traveled Hitchens was asked why he chose to make his home in the … Read more

MCKEEVER AND JOHNSON’S MORMONISM 101: A REVIEW

Who are McKeever and Johnson? Bill McKeever and Eric Johnson are on staff at Mormonism Research Ministry (MRM), an organization dedicated to “propagating the Gospel of Jesus Christ and to critically evaluating the differences between Mormonism and biblical Christianity”[1] This has been an interest of McKeever since his conversion to Christianity in 1973.  Having been … Read more

Wokeness is a New Religion and Christians Are Converting En Masse

As a student and teacher in the counter-cult movement for many years, I have both studied and taught how new faith-systems spawn from infancy and grow into full-fledged organized religions. It is my assessment, in no uncertain terms, that what America is witnessing is the birth of a new religion that will dwarf all other … Read more

Something Is Terribly Wrong at Southern Seminary

(For the New Christian Intellectual) Dr. Albert Mohler has been one of the most trusted men in the conservative evangelical world for decades. Much of that is due to his role in the latter stages of the conservative resurgence, in which he is rightly credited with bringing Southern Seminary back from the depths of theological … Read more

Father of Elizabeth Smart Says He’s Gay, Leaving the Mormon Church

In a private message to family and friend, Ed Smart—father of Elizabeth Smart—announced that he was a homosexual and was leaving the Church of Jesus Christ of Latter-Day Saints. In 2002, Elizabeth Smart was kidnapped from her Utah home. Miraculously found nine months later, having been traumatized and abused by her captors, the young woman … Read more

Four Dumb Myths Charismatics Believe That Aren’t Real

Charismatics believe some notoriously silly things. Believing that the signs given in the New Testament to verify Apostleship (2 Corinthians 12:12) still exist, they’re always looking for “signs, wonders, and mighty deeds.” Unfortunately, this leaves them settling for fake miracles, stupid visions, and parlor tricks. For nineteen-hundred years, the Christian church has largely believed that … Read more

Mormon, Mitt Romney, Throws Fit that Baptist Preacher Led Prayer at Jerusalem Embassy Opening

Mormon ex-presidential candidate and current U.S. Senate candidate has spoken out in anger about Baptist preacher, Robert Jeffress, praying at the opening of the United States Embassy in Jerusalem. Calling Jeffress a “religious bigot,” Romney took exception that the pastor would be given the honor of praying at today’s opening of the embassy, by invitation … Read more