Freedom For Religion Foundation’s New Billboard Opposes South Dakota Law

The Freedom From Religion Foundation is placing eye-catching billboards in South Dakota’s largest cities to protest a new state law requiring “In God We Trust” in public schools.

One billboard is going up for a month on West 41st Street in Sioux Falls and the other at Baken Park in Rapid City. The Sioux Falls billboard message will move to a new location the week of Sept. 23, to 41st Street, 1200 feet west of Cliff. And FFRF will place the message up on a billboard in Pierre, the state capital, that same week on Highways 14 and 83.

The billboard message features an irreverent cartoon showing the presidents immortalized on Mount Rushmore skeptically proclaiming “There goes the neighborhood” as the motto “In God We Trust” is carved into the mountainside. The cartoon was penned for FFRF by Steve Benson, a Pulitzer Prize-winning editorial cartoonist who formerly worked for the Arizona Republic.

“There has been such concern expressed by our South Dakota members and from Americans across the country over this misguided law,” comments Annie Laurie Gaylor, FFRF co-president.

Gaylor notes that “In God We Trust” is an outdated and mischief-making motto that was adopted at the height of the Cold War. She calls it divisive, saying it fosters the false perception that piety is somehow equated with patriotism. That perception has bred discriminatory attitudes toward nonbelievers, who are consequently at the bottom of the totem pole when it comes to social acceptance.

[Editor’s Note: this article was first published at Freedom For Religion Foundation, to continue reading click here.]


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